Setting Up Email Review Campaigns

Setting Up Email Review Campaigns

Email review campaigns are one of the most effective ways to generate a steady stream of new reviews from your customers. ReplyFlow makes it easy to create automated campaigns that request reviews at the right time.

How Review Campaigns Work

A review campaign sends a sequence of emails to your customers after a purchase or service interaction. The emails thank the customer, ask about their experience, and provide a direct link to leave a review on your preferred platform.

Creating Your First Campaign

1. Navigate to Campaigns in your dashboard sidebar.
2. Click Create Campaign.
3. Choose a campaign name (e.g., "Post-Service Review Request").
4. Configure the campaign settings:

Email sequence:

• Email 1 (Day 1): A thank-you email that checks in on their experience.
• Email 2 (Day 3): A direct review request with a one-click link to your review platform.
• Email 3 (Day 7): A gentle reminder for those who have not yet left a review.

Review platform: Choose which platform to direct customers to (Google, Facebook, or Yelp).

Sender information: Set the "From" name and reply-to email address.

Adding Customers to Campaigns

There are several ways to add customers:

• Manual entry: Add individual customer email addresses from the Campaigns page.
• CSV upload: Upload a spreadsheet of customer email addresses in bulk.
• Automatic triggers: Connect your point-of-sale or CRM to automatically add customers after a transaction (available on Growth and Enterprise plans).

Customizing Email Templates

Each email in the sequence can be customized:

• Edit the subject line to match your brand voice
• Modify the email body text
• Choose which review platform link to include
• Add your business logo and brand colors
• Preview the email before activating

Campaign Analytics

Track the performance of each campaign from the Campaigns dashboard:

• Sent: Total emails sent
• Opened: How many recipients opened the email
• Clicked: How many clicked the review link
• Reviews received: How many actually left a review

Use these metrics to optimize your email timing, subject lines, and messaging.

Best Practices

• Send the first email within 24 hours of the customer interaction while the experience is fresh.
• Keep emails short. One clear ask per email performs better than a long message.
• Use the customer's name to personalize the email.
• Do not send more than three emails per campaign to avoid annoying customers.
• Test your subject lines. Small changes in subject lines can significantly impact open rates.
• Respect unsubscribes. ReplyFlow automatically handles unsubscribe requests to keep you compliant.